Creative Strategy

Bespoke change and innovation programmes for all areas of industry.

For national broadcasters, governing bodies, independent production companies or third sector organisations looking to expand, diversify or deliver bigger winning ideas.

Creative direction: Market analysis, insight discovery and stimulus development to identify brand new opportunities, build strengths or solve potential threats in the market

Organisational change: A creative audit of structures and talent, processes and environment in relation to effective creative leadership

Cultural change: Coaching and leadership development of the top team to motivate and inspire the cultural and behavioural shifts needed for creative problem solving and innovation to happen

Idea generation: Design, facilitation and reporting of top-level workshops, awaydays or seminars to discover, develop and deliver new ideas

Idea development: Refinement of ideas to prototype and get them market or pitch ready. Including storytelling, digital, social and website development

Pitch development: Practice and preparation for pitches to clients, including presentations and confidence coaching.

Problems you might identify with:

  • Average performing products, services or market share
  • Static revenue or sales figures
  • Underachieving development teams
  • Lack of confidence in creative development and ideas
  • Limited customer intimacy on social, digital and media
  • Underutilised customer insight, research or big data analysis

“Working with Linda was a breath of fresh air… she came in at a crucial point of the company’s growth to analyse our structure, the skillset and our creative direction and we were not disappointed. There were members of the team who were nervous about the whole process but after just an hour with Linda the team were all engaged, empowered and quick frankly fell in love with Linda and her methods. I have no doubt that the strategy we devised with Linda has already reaped creative and commercial rewards.”

Lisa Chapman

MD, Whizz Kid Entertainment

“BBC North has a real focus on digital creativity and innovation and, alongside our Creative Me initiaitive, Linda's Programme helps our leaders develop the skills and networks they need to generate ideas which respond to the increasing demands of our audiences.”

Peter Salmon

Chief Creative Officer, Endemol. Formerly Head of BBC North

“Linda helped me pull together a groundbreaking course for the hardest group to develop, our 'creative gurus' - those who are high performers but no desire to move into more general management roles. More recently Linda has helped design and deliver creativity training to support BBCiCreate, our internal ideas Crowdsourcing initiative. She's thorough, creative, clever, business focussed and lots of fun to work with.”

Patrick Younge

Managing Director at SUGAR FILMS Ltd

“Linda is an inspirational leader who knows how to bring out the best in all those around her. She opens up creative channels for everyone she works with demonstrable and exciting results. Linda is a powerful force for innovation and change.”

Sophie Castell

Marketing Director, Innovator & Change Agent

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